BILLBOARDS PUT YOUR BUSINESS IN LIGHTS!

How To Rent A Billboard in Las Vegas

We thought we’d outline some basic ideas that most business owners don’t think of before they call an outdoor advertising agency. This information can help alleviate any concerns as well as streamline the process and help you get your message out quicker. Here are the things you need to think about when considering billboard rentals:

Think About Your Message

Depending upon where your billboard sits around Vegas, you have anywhere from a few seconds to a few minutes to get your message across to people that will pass by. To be effective, you have to not only be clear about what you are advertising, but your message has to be succinct with a clear call to action.

Far too many companies approach not only billboard advertising but all their marketing with a shotgun approach. It’s imperative to simplify your message to the general audience and make sure you are delivering the message that you intend to give. That’s why we have professional designers that we work with to ensure that we help you deliver your message effectively. Let our experience with billboards help create a successful outdoor advertising campaign.

Production Costs

This can be something that other billboard companies don’t talk about up front, but there can be production costs involved in renting billboards. Obviously, this only applies to traditional billboards. Production fees can be applicable around stretching vinyl printing across the billboard space.

Digital billboards should have no such fees involved since this is a matter of crafting your message and adding it to several billboard locations.

Location. Location. Location.

When it comes to billboard rental costs, this might be the single biggest factor. The first question you have to consider when renting a billboard or other form of outdoor advertising is where do you want to be seen?

From an outdoor ad agency’s perspective, billboards are more valuable where there’s more traffic. Also, people pay more for billboard ads that are placed where there the most people travel. It only makes sense that people just won’t pay much where there’s no traffic. Billboards cost more when they overlook the Las Vegas Strip versus ones out on Highway 15 beyond Nellis Airforce Base or billboards in Henderson out on Highway 564.

Duration Of Billboard Rental

The minimum you can rent a billboard around Las Vegas or most places for that matter is a month. Naturally, you can negotiate a better deal with your advertising agency if you rent more than one billboard and rent them for a longer duration such as a quarter of the year.

Clearly, the longer you rent your billboards the more likely you are to obtain a discount, so be sure to talk to the professionals at Billboard Connection about available discounting for longer term agreements.

Number Of Billboards Rented

Along with the duration of your agreement with your billboard company, it’s important understand that there will be different costs to rent one billboard or many.

The idea here is to consider what you are trying to accomplish with billboard advertising. Everyone wants more business, but if you are trying to generate awareness and excitement for an event for instance, it may be important to have billboards all around Vegas to capture the most attention. Let Billboard Connection help you design a billboard advertising campaign that makes the most sense for your marketing goals.

Traditional Billboards Vs Digital

As mentioned, there is a distinct difference in renting a traditional billboard versus gong digital. Digital billboards can provide an excellent way to expose your business to thousands every day for a more affordable rate than the traditional billboards.

Also, it just makes sense, but changing your message is much easier to do on a digital billboard since it’s a matter of manipulating designs on a screen versus hanging vinyl. Since there are lower production costs, changing the message is simple and easy.

Traditional Billboards Vs Digital

As mentioned, there is a distinct difference in renting a traditional billboard versus gong digital. Digital billboards can provide an excellent way to expose your business to thousands every day for a more affordable rate than the traditional billboards.

Also, it just makes sense, but changing your message is much easier to do on a digital billboard since it’s a matter of manipulating designs on a screen versus hanging vinyl. Since there are lower production costs, changing the message is simple and easy.

Seasonality

For most other parts of the country, seasonality is a big factor to consider when renting a billboard. In cities where it gets cold, there is less foot traffic which means your billboard won’t be seen by as many people. In Las Vegas, people come from all over the world to walk up and down the Strip, so this is somewhat less of a factor here.

Does Outdoor Advertising Work?

There are still doubters out there who wonder if billboards work. Here are some quick facts:
● People now spend more time in their cars than they do in front of their TVs
● Most people look at billboard messages (71%)
● People remember billboards (73%)
● People talk about funny billboards (56%)
● Billboards can drive traffic to your business (32%)
● We make buying decisions while driving (68%)
Given this data, you can see why business owners still want to include billboards and other forms of outdoor advertising in their marketing mix.

The Benefits Of Renting A Billboard

It’s well known that billboard advertising, along with other types of outdoor advertising, reaches thousands of people daily. Here are the biggest benefits of billboards:

Low Cost Per Reach

In advertising, it’s important o determine the cost a business owner has in reaching their next customer. Given that billboards are seen by so many people- hundreds or thousands a day, the more people that see the ad, the lower the cost per reach. That’s what makes outdoor ads such an effective advertising medium.

Billboards Are Always Working

New York is known as the “city that never sleeps”, but that could be said about Las Vegas as well. People are moving around the Strip at every hour of the day and night. This means that a well-placed ad on a billboard in Vegas attracts a lot of attention and can never be turned off. It can’t be fast-forwarded or clicked through and you’d have to try hard to ignore it.

Create Multiple Sales “Touches”

Most sales people will quote the rule about how it takes 6-10 “touches” from your company to get a sale. Since most of us travel the same roads day in and day out to wherever we go, we see the same billboards repeatedly. This helps embed your company’s message in the minds of your next customer. They may not need your product or service at the moment, but the minute they do, there’s a great chance they’ll think of you.

Billboards Reach Customers At The Right Times

Most sales people will quote the rule about how it takes 6-10 “touches” from your company to get a sale. Since most of us travel the same roads day in and day out to wherever we go, we see the same billboards repeatedly. This helps embed your company’s message in the minds of your next customer. They may not need your product or service at the moment, but the minute they do, there’s a great chance they’ll think of you.

Outdoor Ads Help You Reach More For Less

It’s just a fact that all advertising is a gamble. That’s why you want to be smart about how you spend your advertising dollars. When you are comparing all of the ways to advertise your business, one of the metrics you use to make a fair comparison is something called “cost per reach”. This term refers to how much it costs to reach your next customer. Billboards help expose your company to thousands of potential customers- possibly more so than any other form of advertising.

Billboards are one of the most cost effective ways to reach thousands with the best cost per reach in Vegas.

Digital Billboards

Renting a single billboard is one thing, but what if you could find an even more affordable way to put your business on multiple billboards all around Vegas? That’s where digital billboards can come into play.

Digital billboards have several messages on them that change out every 10 seconds or so. This allows several different businesses to be shown on the same space. It’s a great way to have your company seen in different spots all around Las Vegas which can help you saturate your target market.

Other Forms Of Outdoor Advertising

When it comes to outdoor advertising, there are many different options. There are even different types of billboards- traditional, digital and even mobile. Instead of waiting for the traffic to pass your billboard, mobile billboards allow you to take your message to wherever people gather. Some of the other forms of outdoor advertising include:
● Mall Advertising
● Cinema Advertising
● Transit Ads
● Bus Shelter Ads
We work with your company to develop an effective campaign to help increase your brand awareness and turn your business into a household name.

Our Service Area

Billboard Connection is a franchise that provides service all around North Las Vegas, Las Vegas and Henderson. We have the capability to rent billboards for local, regional or national campaigns. When you’re ready to get more business. let us help you fall in love with traffic!

Click here to learn more about how billboards for YOU in Las Vegas!