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How To Rent A Billboard in Las Vegas

We thought we’d outline some basic ideas that most business owners don’t think of before they call an outdoor advertising agency. This information can help alleviate any concerns as well as streamline the process and help you get your message out quicker. Here are the things you need to think about when considering billboard rentals:

Think About Your Message

Depending upon where your billboard sits around Vegas, you have anywhere from a few seconds to a few minutes to get your message across to people that will pass by. To be effective, you have to not only be clear about what you are advertising, but your message has to be succinct with a clear call to action.

Far too many companies approach not only billboard advertising but all their marketing with a shotgun approach. It’s imperative to simplify your message to the general audience and make sure you are delivering the message that you intend to give. That’s why we have professional designers that we work with to ensure that we help you deliver your message effectively. Let our experience with billboards help create a successful outdoor advertising campaign.

Production Costs

This can be something that other billboard companies don’t talk about up front, but there can be production costs involved in renting billboards. Obviously, this only applies to traditional billboards. Production fees can be applicable around stretching vinyl printing across the billboard space.

Digital billboards should have no such fees involved since this is a matter of crafting your message and adding it to several billboard locations.

Location. Location. Location.

When it comes to billboard rental costs, this might be the single biggest factor. The first question you have to consider when renting a billboard or other form of outdoor advertising is where do you want to be seen?

From an outdoor ad agency’s perspective, billboards are more valuable where there’s more traffic. Also, people pay more for billboard ads that are placed where there the most people travel. It only makes sense that people just won’t pay much where there’s no traffic. Billboards cost more when they overlook the Las Vegas Strip versus ones out on Highway 15 beyond Nellis Airforce Base or billboards in Henderson out on Highway 564.

Duration Of Billboard Rental

The minimum you can rent a billboard around Las Vegas or most places for that matter is a month. Naturally, you can negotiate a better deal with your advertising agency if you rent more than one billboard and rent them for a longer duration such as a quarter of the year.

Clearly, the longer you rent your billboards the more likely you are to obtain a discount, so be sure to talk to the professionals at Billboard Connection about available discounting for longer term agreements.

Number Of Billboards Rented

Along with the duration of your agreement with your billboard company, it’s important understand that there will be different costs to rent one billboard or many.

The idea here is to consider what you are trying to accomplish with billboard advertising. Everyone wants more business, but if you are trying to generate awareness and excitement for an event for instance, it may be important to have billboards all around Vegas to capture the most attention. Let Billboard Connection help you design a billboard advertising campaign that makes the most sense for your marketing goals.

Traditional Billboards Vs Digital

As mentioned, there is a distinct difference in renting a traditional billboard versus gong digital. Digital billboards can provide an excellent way to expose your business to thousands every day for a more affordable rate than the traditional billboards.

Also, it just makes sense, but changing your message is much easier to do on a digital billboard since it’s a matter of manipulating designs on a screen versus hanging vinyl. Since there are lower production costs, changing the message is simple and easy.

Traditional Billboards Vs Digital

As mentioned, there is a distinct difference in renting a traditional billboard versus gong digital. Digital billboards can provide an excellent way to expose your business to thousands every day for a more affordable rate than the traditional billboards.

Also, it just makes sense, but changing your message is much easier to do on a digital billboard since it’s a matter of manipulating designs on a screen versus hanging vinyl. Since there are lower production costs, changing the message is simple and easy.

Seasonality

For most other parts of the country, seasonality is a big factor to consider when renting a billboard. In cities where it gets cold, there is less foot traffic which means your billboard won’t be seen by as many people. In Las Vegas, people come from all over the world to walk up and down the Strip, so this is somewhat less of a factor here.

Does Outdoor Advertising Work?

There are still doubters out there who wonder if billboards work. Here are some quick facts:
● People now spend more time in their cars than they do in front of their TVs
● Most people look at billboard messages (71%)
● People remember billboards (73%)
● People talk about funny billboards (56%)
● Billboards can drive traffic to your business (32%)
● We make buying decisions while driving (68%)
Given this data, you can see why business owners still want to include billboards and other forms of outdoor advertising in their marketing mix.

The Benefits Of Billboards

Whenever you’re considering how to advertise your business, it’s important to consider what works. Weighing the pros and cons of billboard advertising is important. To help with that, we’ve compiled a list for you below:

How Much Does Renting A Billboard Around Las Vegas Cost?

At Billboard Connection, we get a lot of questions, and this is far and away the most common one. Unfortunately, it’s not a simple answer. There are a few things we need to know before we can give you an effective quote for billboard ads. Some of these details include:

● Number of billboards you’d like to rent
● Location of the billboards
● Whether you want to use traditional or digital billboards
● Duration of your rental agreement (how long you’d like to advertise)

These points help us nail down most of the details. From here, we can better quote you a price, but outdoor advertising is more than about simply price. Our staff wants to help you accomplish your advertising goals- whether that’s to increase your brand awareness or simply get your phone ringing more.

Billboard Advertising Helps You Reach More For Less

It’s just a fact that all advertising is a gamble. That’s why you want to be smart about how you spend your advertising dollars. When you are comparing all of the ways to advertise your business, one of the metrics you use to make a fair comparison is something called “cost per reach”. This term refers to how much it costs to reach your next customer. Billboards help expose your company to thousands of potential customers- possibly more so than any other form of advertising.

Billboards are one of the most cost effective ways to reach thousands with the best cost per reach in Vegas.

Billboards Work Around The Clock

Once you rent a billboard and it’s in place for you, it’s always on. People driving by have only two choices- to look or not to look. The ad can’t be turned off or deleted. It’s always there to grab the attention of passers by. TV commercials can be fast forwarded through. Radio commercials can cause the listener to punch the next station, etc. Your message never falters and is ever present.

Billboards & Outdoor Advertising Provides Multiple Touches

Most sales people say it takes 6-10 “touches” with a potential customer to get a sale. While this probably varies depending upon the product and the industry, billboards and other forms of outdoor advertising provide these opportunities since people tend to travel the same routes to school, work and play. This means your next customer sees your ads every time they’re on the way to where they’re going. This could add up to hundreds of touches in a single month!

Billboard Advertising Increases Brand Awareness

It’s a simple fact that if no one knows your business name or what you do, they simply won’t call you- no matter how excellent your company is. In a very short period of time, billboard ads can help turn your business into a household name. Once the need arise for your product or service, it’s more likely that you will get the call based on recall alone.

Outdoor Advertising

When it comes to outdoor advertising, there are many different options. There are even different types of billboards- traditional, digital and even mobile. Instead of waiting for the traffic to pass your billboard, mobile billboards allow you to take your message to wherever people gather. Some of the other forms of outdoor advertising include:
● Mall Advertising
● Cinema Advertising
● Transit Ads
● Bus Shelter Ads
We work with your company to develop an effective campaign to help increase your brand awareness and turn your business into a household name.

Our Service Area

Billboard Connection is a franchise that provides service all around North Las Vegas, Las Vegas and Henderson. We have the capability to rent billboards for local, regional or national campaigns. When you’re ready to get more business. let us help you fall in love with traffic!

Are you ready to take your business to a whole new level? Let the experts at Billboard Connection help. It just makes sense that your customers won’t call you if they don’t remember your business name or what you do. That’s where billboards and other forms of outdoor advertising can help.

For over 20 years, Billboard Connection has been helping business owners across the country get their name in front of more people. We work with you to increase your brand awareness and help turn your name into a household name. But, people have a lot of questions about adding billboards to their marketing mix. To that end, we thought we’d help simplify the process.

Click here to learn about how to effectively use transit ads in Henderson.

Call (702)997-5990 today!