How Much Does A Billboard Cost In Las Vegas?

One of the questions we get most often is “How much does it cost to rent a billboard in Vegas?” Like with so many things, the answer depends.

The best way to get exact numbers is to talk to one of our experts at Billboard Connection. But first, check out a more detailed answer in the FAQ section.

Why Rent A Billboard?

People in Vegas spend nearly an entire day a year sitting in traffic. This means that whether you’re a driver or a passenger, you’re a captive audience. There are only a few things to look at while waiting for the car in front of you to begin moving again, and billboards are at the top of that list. No matter where you’re stuck in traffic, billboards get noticed. That means your business gets noticed.

Las Vegas also has an opportunity unlike any other place in America, as it has more digital billboards per capita than any other major city. Ask us about the benefits of digital billboard advertising and how you can put Digital to work for you.

Other Facts About Billboards & Outdoor Advertising

Millions of tourists visit the Strip in Vegas each year. Did you know that there was a study done back in 2009 that found that visitors spend a little over 4 hours on the Strip and that at any given time, there are nearly 18,000 people walking the Strip! Imagine your business getting that much exposure on a daily basis. Think of what that could do for your bottom line.

One question people considering renting billboards get around to asking is about retention. While no marketing vehicle can boast 100% retention, during the study mentioned above, respondents were asked about mobile billboards and 77% of the people in the study said they could recall seeing a mobile billboard and 53% could even recall the specific company and product displayed on the moving billboard.

For other forms of outdoor advertising, the retention seemed to be high as well. While 53% of respondents could recall specifics from mobile billboards, 42% could recall ad details on buses, 39% could remember ads from taxis and 37% remembered what they saw on traditional billboards.

One Arbitron study found that 71% of consumers look at billboard signs “often”. Roughly 56% of the respondents say that they went on to tell a family member or friend about an interesting billboard they saw. Most of the respondents claimed that they learned about a product or service from a billboard ad.

Billboard advertising can:
– Help increase brand awareness
– Provide another touch point for potential customers
– Put your business name in people’s mind’s exactly when they need you
– Digital billboards can make your business seem everywhere
– Billboard ads become embedded in our minds due to repetition (we tend to take the same routes)
– Give your business massive reach in front of thousands daily

Billboards Affect Buying Decisions

While it’s undeniable that billboards are hard to miss, one study found that nearly 72% of billboard viewers shop on their way home (even though they should keep their eyes on the road!). Depending upon the industry, an impressive 68% of consumers make purchasing decisions on their drive to and from work. This means that billboards can actually influence buyer decisions and even lead to impulse buys.

Who wouldn’t want a 30% conversion rate for your business? One study showed that 32% of billboard viewers bought a product, ate at a restaurant or patronized a business that they saw on a billboard during the week. Those numbers are impressive- especially when you consider that most mailer campaigns are lucky to net a 1% return. Given that, it’s fairly easy to see that billboards can definitely help your business.

Where Do You Want Your Business Seen?

We can complain about Vegas traffic all we want, but the reality is that traffic provides opportunities for businesses to get seen all along the roadways. At Billboard Connection, we’ll help you develop an effective marketing plan that will bring a solid return on your investment. Let our staff put your business name in lights! Call today! (702)997-5990. Click here to learn about the benefits of using transit ads in Las Vegas.